Defining who you are
We don't believe in secret formulas. There are none. The only formula that works every time is the one that presents your products and services in a sufficiently visible way, is meaningful to your target market, and gives that market a beneficial reason to select you. It's how we've increased responses by 400%, generated product trial requests of 32%, and raised qualified inquiry levels by triple digits.
From the moment a potential customer first looks at a website, email, ad, brochure, blog post, video, tradeshow display, or any other promotion we create for our clients, we ensure that the clients' benefits are instantly clear - in terms that are meaningful to the customer. We've yet to find a company whose primary source of revenue comes from selling its own products to itself. So, if clients insist on promotion that pleases them first, they probably aren't our clients.