Differentiating you from “them”
We strive to make you different. Not different for its own sake, but to make you distinctive, to set you apart from your competitors. The last thing we want you to be is "just like them." That's why we position all our clients to stand out from the crowd. It gives their customers a specific reason to choose them.
We begin by talking to those customers, understanding their concerns, perceptions, and emotional and professional motivations and turning that information into relevant messages. We then convert those messages into a distinctive personality - an identity that is uniquely different from the competition, one that can endure for more than a campaign or a fiscal year. We design it to establish an unassailable position in your customers' (and future customers') minds. We look ahead to anticipate what changes might affect you and your promotional efforts. According to our own customers and gauging by the results we've achieved, the process is working.