When did “how to win friends and influence people” mutate into “how to exclude people and persuade others to join you”? Was it when SCOTUS struck down the Defense of Marriage Act? Or was it on September 11th when people from sixty-two foreign nationswere among those who died. Maybe it was earlier when Joseph McCarthy raised the fear of communists among us; or when Gentleman’s Agreement highlighted anti-Semitism; or when Father Coughlin railed against Jews; or when earlier generations warned against the evils of Catholic Italian and Irish immigrants? It doesn’t really matter.
What does matter is that the world has changed inexorably. Global trade, high-speed travel, and online communications that eliminate the barriers of distance and time have all brought countless benefits to business. Prices have been lowered, personal interactions increased, and transactions completed much faster than the blink of an eye.
A Different World
Countries that were once considered backward now produce goods for the world. They engage in financial deals that had been the sole domain of either Wall Street or London. And they enrich the English language with words of their own like algebra (from Arabic), khaki (from Hindi), bagel (from Yiddish), and tycoon (from Japanese).
We don't make things irresistible in a vacuum. We follow the same advice that we give to our clients.