Propaganda is a despot’s favorite tool. Yet dictators no longer dictate what’s said. It’s guys like Paris Wade and Ben Goldmanwhose stories are designed to lure the partisan and gullible…and earn them tens of thousands of dollars a month in fees for the ads that appear on their site.
One could admire their entrepreneurship, but that would be like applauding Josef Goebbels for attracting large crowds. The results of their work could spell disaster – for politics, business, and society.
Altered StatesThe 2016 election was a clear demonstration of how news, both factual and fictive, could alter the opinion of the public. How truth could be obliterated. How lies could form the basis of crucial decisions.
For businesses, the spread of innuendo and rumor, which can happen in seconds and extend around the globe, can decimate a brand’s reputation, alter sales and, by extension, harm the livelihoods of thousands of employees.
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