Reality is relative. It changes with each individual. What appeals to you may leave another person cold. And what makes sense to the seller may make none to the buyer. Here's a real world example.
I took a business class flight in April 2015 from Los Angeles to Berlin, and the accommodations were pretty darn cushy (the airline only offered coach and business classes, so business was equivalent to first). Yet the home screen of the video monitor in front of each seat was a series of rotating beauty shots of the plane's exterior. That may have caused the airline's executives to burst with pride; yet, as a passenger, there was nothing more pointless, especially when I remembered that the airline's website (which is plastered all over the planes) makes a three-toed sloth look as fast as a Ferrari.
For me, it would have been far more interesting to know what amenities were available onboard or what the various seating options were (in case I might be flying in coach the next time). Since business class passengers turned left when boarding, I had no idea what coach seating looked like to the right or, on an international flight, what was included and what was optional.
Considering that the airline anticipated that an overnight flight would probably involve sleeping, it was ideal that the seat reclined completely to function as a bed. Yet they seemed to ignore that business class passengers might actually want to do business...and provided no WiFi...not even for a fee, which would probably have seemed inexcusable to many business class flyers. (On the German and Italian trains I took in first class, Internet access was both available and free.)
We don't make things irresistible in a vacuum. We follow the same advice that we give to our clients.