I suspended a sign from the ceiling in the main hallway of an agency I ran that announced, “The better directions you give us, the faster we get where you want us to go.” It was mutually inclusive – both clients and agency staff learned to be better at expressing themselves with absolute clarity.
The digital age has tossed that concept out the window.
While contemporary jargon is a sure sign that a language is alive and evolving, some things deserve early extinction. Or, at the very least, a limited range. Pronouncements such as “Gentlemen must wear jackets” or “No shirt, no shoes, no service” need a brand-related, linguistic equivalent, even when it’s inside the company.
Lots of actions can make a firm look stupid. Harassment litigation, wage discrimination, environmental damage, and other headline-worthy malfeasance. Yet, on a day-to-day basis, it’s what you say that defines who you are. Sometimes in a good way, sometimes not.
We don't make things irresistible in a vacuum. We follow the same advice that we give to our clients.