I have a problem with obscenity. It's lost its punch. And that's a shame.
There was a time when Anglo-Saxonisms raised a few eyebrows. When the words were so shocking in print that one had to take notice. Now they're used so indiscriminately in every publication, online forum, and political discourse that they've stopped being, well... useful.
Time past and time present
In the past (and mine's long), one could always rely on certain people to incorporate expletives any time that they opened their mouths. They were usually the people you would never introduce to your children or to anyone you cared about. And they weren't necessarily stupid -- at least not in terms of IQ. But they were deaf and blind to the norms of society, or they simply didn't care what people thought. And that's fine. But they wouldn't get invited out to dinner. Then or now.
We don't make things irresistible in a vacuum. We follow the same advice that we give to our clients.